at Business English - Market Leader Intermediate level

Market Leader Intermediate level это третий уровень пятиуровневой серии для бизнесменов и студентов изучающих бизнес. Учебное пособие основано на обширных медиа ресурсах "Файнэншл таймс" и других источниках, предлагающих высоко авторитетный и гибкий спектр материалов для изучающих бизнес английский во всем мире. Следуя за Market Leader Intermediate level, это учебное пособие предоставляет студентам профессиональные навыки общения необходимые для широкого спектра бизнес ситуаций, таких как участие в собраниях, общение по телефону, ведение переговоров и общение в коллективе.

Учебное пособие включает 16 частей (юнитов) и основывается на темах, которые интересны всем, кто вовлечен в международный бизнес.

Market Leader Intermediate отображает темы сегодняшнего бизнеса, и вопросы которые формируют бизнес среду – от «этики» до «лидерства» и «изменений».

Учебное пособие Market Leader использует истинные ресурсы и материалы деловой среды, такие как известная и уважаемая "Файнэншл таймс". Эти аутентичные материалы были адаптированы для студентов уровня ниже среднего. Использование аутентичных материалов означает, что студенты получают лучшие бизнес ресурсы и это помогает расширить их практический словарный запас и таким образом сформировать их языковую уверенность.

Часть/ Юнит №	Урок №	План урока	Тематика
1. Brands	1	Discussion Vocabulary Listening	Talk about your favourite brands. Brand management Why brands matter
	2	Reading Language review	Outsourcing production Present simple and present continuous
	3	Discussion Skills Role play	Two authentic product promotions Taking parts in meetings 1 Discussing the company’s problems
	4	Case study. Role play Writing	Caferoma: Solve the problem of a leading brand e-mail
2. Travel	5	Discussion Vocabulary Listening	Talk about your travel experience British and American English
	6	Listening Reading	A business traveller’s priorities Air rage
	7	Language review Skills Role play	Talking about the future Making arrangements on the telephone Telephone situations
	8	Case study. Role play Writing	Work, rest and play: Choose a suitable hotel for a seminar in France e-mail
3. Organisation	9	Discussion Vocabulary	Rank status symbols in order of importance Company structure
	10	Reading Language review	A successful organisation Noun combinations
	11	Listening Skills	Advising companies Socialising: introductions and networking
	12	Case study. Role play Writing	Auric Bank: Choose the best way to reorganise customer services report
4.? Change	13	Discussion Reading	Discuss attitudes to change in general and at work Change in retailing
	14	Listening Vocabulary	Managing change Describing change
	15	Language review Skills	Past simple and present perfect Taking part in meetings 2 Discussing two proposals for changes to company policy
	16	Case study. Role play Writing	Acquiring Metrot: Agree on at a company that has been taken over Action minutes
5. Money	17	Discussion Skills	Do a quiz and discuss attitudes to money Dealing with figures
	18	Vocabulary Listening	Financial terms Raising business capital
	19	Reading Language review	Reporting financial success Describing trends
	20	Case study. Role play Writing	Angel Investments: Choose a company o invest in e-mail
6. Advertising	21	Discussion Listening Vocabulary	Authentic advertisements. Good and bad advertisements Advertising media and methods
	22	Reading Listening	Successful advertising Planning advertising campaigns
	23	Language review Skills	Articles Starting presentation
	24	Case study. Role play Writing	Focus advertising: Create and present an advertising campaign Summary
7. Cultures	25	Discussion Listening	Discuss the importance of cultural awareness in business Cultural awareness
	26	Vocabulary Reading	Idioms Cultural advice
	27	Language review Skills Role play	Advice, obligation and necessity Social English
	28	Case study. Role play Writing	Visitors from China: Plan a visit by a Chinese manufacturer e-mail
REVISION	29	Units 1, 2, 3, 4, 5, 6, 7
8. Employment	30	Discussion Vocabulary	Choose the most important qualities for the getting a job The recruitment process
	31	Reading Listening	Retaining good staff Headhunting
	32	Language review Skills Role play	Indirect questions and statements Managing meetings
	33	Case study. Role play Writting	Slim Gyms: Choose the best candidate for the job of General Manager letter
9. Trade	34	Discussion Vocabulary	Discuss ideas about globalisation Free trade
	35	Reading	Fair trade
	36	Language review Listening	Conditions Negotiating techniques
	37	Skills Case study. Role play Writing	Negotiating Ashbury Guitar: Negotiate a deal with an overseas guitar manufacturer e-mail
10. Quality	38	Discussion Vocabulary	Discuss ideas of quality Quality control and customer service
	39	Reading Listening	Old-fashioned quality Quality management
	40	Language review Skills Role play	Gerunds and infinitives Telephone complaints Complaining on the telephone
	41	Case study. Role play Writing	Brookfield Airport: Work out an auction plan following complaints from passengers report
11. Ethics	42	Discussion Vocabulary Discussion	Discuss questions of ethics at work Rank a list of unethical activities Honesty and dishonesty A question of ethics
	43	Reading Listening	Responsible business The Co-operative Bank
	44	Language review Skills Role play	Narrative tenses Problem-solving Solving the problem
	45	Case study. Role play Writing	Profit or principles? Decide if a manager has acted unethically and what action to take letter
12. Leadership	46	Discussion Vocabulary
	47	Listening Reading
	48	Language review Skills
	49	Case study. Role play Wriing
REVISION	50	Units 9, 10, 11, 12

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