Market Leader Upper-Intermediate level это четвертый уровень пятиуровневой серии для бизнесменов и студентов изучающих бизнес. Учебное пособие основано на? об??ирных медиа ресурсах? ? "Файнэн??л таймс" и других источниках,? предлагающих? высоко авторитетный и гибкий спектр материалов для изучающих бизнес английский во всем мире. Следуя за? Market Leader Upper-Intermediate level, это учебное пособие предоставляет студентам профессиональные навыки общения необходимые для ??ироко спектра бизнес ситуаций, таких как участие в собраниях, общение по телефону, ведение переговоров и общение в коллективе.
Учебное пособие включает 14 частей (юнитов)? и основывается на темах, которые интересны всем, кто вовлечен в международный бизнес.
Market Leader Upper-Intermediate отображает темы сегодня??него бизнеса, и вопросы которые формируют бизнес среду – от «международного маркетинга» до ? «службы работы с покупателями (клиентами)» и «стили управлений».
Учебное пособие Market Leader использует истинные ресурсы и материалы деловой среды, такие как известная и уважаемая "Файнэн??л таймс". ?ти аутентичные материалы были адаптированы для студентов уровня ниже среднего. ??спользование аутентичных материалов означает, что студенты получают луч??ие бизнес ресурсы и это помогает рас??ирить их практический словарный запас и таким образом сформировать их языковую уверенность.
| Часть/ Юнит № | Урок № | План урока | Тематика |
| 1.Communication | 1 | Discussion Vocabulary Listening |
Talk about what makes a good communication. Good communicators Improving communicators |
| 2 | Reading Discussion |
Internal communication ... |
|
| 3 | Language review Skills Role play |
Idioms Dealing with communication breakdown … |
|
| 4 | Case study Writing |
HCPS: Improve communication in a global company |
|
| 2. International marketing | 5 | Discussion Vocabulary |
Talk about international brands Collocations |
| 6 | Reading Listening |
Coffee culture Adapting to markets |
|
| 7 | Language review Skills |
Noun compounds and noun phrases Brainstorming |
|
| 8 | Case study | Zumo - creating a global brand: Reposition a sports drink for the global market |
|
| 3. Building relationships | 9 | Discussion Vocabulary |
Discuss business relationships and do a quiz Describing relations |
| 10 | Listening Reading |
Relationships in a global market AIG knows everyone |
|
| 11 | Language review Skills Role play |
Multi-word verbs Networking … |
|
| 12 | Case study Writing |
Getting to know you: Discuss ways to promote customer loyalty Sales letter |
|
| 4. Success | 13 | Discussion Listening Role play |
Define success A successful business Sole brothers: Comparing similarities and differences between two companies |
| 14 | Reading Language review |
Steve jobs Present and past tenses |
|
| 15 | Vocabulary Skills |
Prefixes Negotiating |
|
| 16 | Case study Writing |
Camden FC: Negotiate a sponsorship deal for a football team Release letter |
|
| 5. Money | 17 | Discussion Skills |
Do a quiz and discuss attitudes to money Dealing with figures |
| 18 | Vocabulary Listening Reading 1 |
Financial terms Raising business capital Reporting financial success |
|
| 19 | Reading 2 Language review |
Reporting financial success Describing terms |
|
| 20 | Case study Writing |
Angel Investments: Choose a company to invest in |
|
| 6. Advertising | 21 | Discussing Vocabulary |
Discuss authentic advertisements,? bad and good advertising Advertising media and? methods |
| 22 | Reading Listening |
Successful advertising Planning advertising campaigns |
|
| 23 | Language review Skills |
Articles Starting presentations |
|
| 24 | Case study Writing |
Focus Advertising: Create and present advertising campaign summary |
|
| 7. Cultures | 25 | Discussion Listening |
Discuss importance of cultural awareness in business Cultural awareness |
| 26 | Vocabulary Reading |
Idioms Cultural advice |
|
| 27 | Language review Skills |
Advice, obligation and necessity Social English |
|
| 28 | Case study Writing Listening |
Visitors from China: Plan a visit by a Chinese manufacturer |
|
| REVISION | 29 | Units 1-7 | |
| 8. Employment | 30 | Discussion Vocabulary |
Choose the most important qualities for getting a job Describe best and worse experiences at work The recruitment process |
| 31 | Reading Listening |
Retaining good staff Headhunting |
|
| 32 | Language review Skills |
Indirect questions and statements Managing meetings |
|
| 33 | Case study Writing |
Slim gyms: Choose the best candidate for the job of General Manager letter |
|
| 9. Trade | 34 | Discussion Vocabulary |
Discuss ideas about globalization Free trade |
| 35 | Reading Discussion |
Fair trade … |
|
| 36 | Language review Listening Skills 1 |
Conditions Negotiating techniques Negotiating |
|
| 37 | Skills 2 Case study |
Negotiating Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer |
|
| 10.Quality | 38 | Discussing Vocabulary |
Discuss ideas of quality Quality control and customer service |
| 39 | Reading Listening |
Old-fashioned quality Quality management |
|
| 40 | Language review Skills Role play |
Gerund and infinitives Telephone complaints Production Manager’s call to supplier |
|
| 41 | Case study Writing |
Brookfield Airport: Work out an action plan following complaints from passengers report |
|
| 11. Ethics | 42 | Discussion Vocabulary |
Discuss questions of ethics at work Rank a list of unethical activities Honesty and dishonesty |
| 43 | Reading Listening |
Responsible business The co-operative Bank |
|
| 44 | Language review Skills Role play |
Narrative sentences Problem-solving Hold a meeting to consider how to solve a problem |
|
| 45 | Case study Writing |
Profit or principle? Decide if a manager has acted unethically and what action to take letter |
|
| 12. Leadership | 46 | Discussion Vocabulary Listening |
Discuss the qualities of good leadership Adjectives of character Leadership qualities |
| 47 | Reading 1 Language review |
The founder of Ikea Relative clauses |
|
| 48 | Reading 2 Skills Role play |
Leader turns Porsche around Decision-making Hold a meeting to decide how to cut cost |
|
| 49 | Case study Writing |
Orbit Records: Discuss ideas to save a failing music retailer |
|
| 13. Innovation | 50 | Discussion Vocabulary |
Talk about innovations in your daily life and in the twentieth century Describing innovations |
| 51 | Reading Language review |
Innovations at Procter and Gamble Passives |
|
| 52 | Listening Skills |
Presentation techniques Presenting |
|
| 53 | Case study Writing |
Style in everything: Prepare a product presentation for a competition short article or art release |
|
| 14. Competition | 54 | Discussing Vocabulary |
Do a quiz on how competitive you are Competition idioms |
| 55 | Reading Listening |
Loosing competitive edge Staying competitive |
|
| 56 | Language review Skills Role play |
Modals of probability Negotiating The negotiation between a shop owner and a chocolate manufacturer |
|
| 57 | Case study Writing |
Beverly watches: Choose the best supplier |
|
| REVISION | 58 | Units 8-14 |
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