at Business English - Market Leader Upper-Intermediate level

Market Leader Upper-Intermediate level это четвертый уровень пятиуровневой серии для бизнесменов и студентов изучающих бизнес. Учебное пособие основано на обширных медиа ресурсах "Файнэншл таймс" и других источниках, предлагающих высоко авторитетный и гибкий спектр материалов для изучающих бизнес английский во всем мире. Следуя за Market Leader Upper-Intermediate level, это учебное пособие предоставляет студентам профессиональные навыки общения необходимые для широкого спектра бизнес ситуаций, таких как участие в собраниях, общение по телефону, ведение переговоров и общение в коллективе.

Учебное пособие включает 14 частей (юнитов) и основывается на темах, которые интересны всем, кто вовлечен в международный бизнес.

Market Leader Upper-Intermediate отображает темы сегодняшнего бизнеса, и вопросы которые формируют бизнес среду – от «международного маркетинга» до «службы работы с покупателями (клиентами)» и «стили управлений».

Учебное пособие Market Leader использует истинные ресурсы и материалы деловой среды, такие как известная и уважаемая "Файнэншл таймс". Эти аутентичные материалы были адаптированы для студентов уровня ниже среднего. Использование аутентичных материалов означает, что студенты получают лучшие бизнес ресурсы и это помогает расширить их практический словарный запас и таким образом сформировать их языковую уверенность.

Часть/ Юнит №	Урок №	План урока	Тематика
1.Communication	1	Discussion Vocabulary Listening	Talk about what makes a good communication. Good communicators Improving communicators
	2	Reading Discussion	Internal communication ...
	3	Language review Skills Role play	Idioms Dealing with communication breakdown …
	4	Case study Writing	HCPS: Improve communication in a global company e-mail
2. International marketing	5	Discussion Vocabulary	Talk about international brands Collocations
	6	Reading Listening	Coffee culture Adapting to markets
	7	Language review Skills	Noun compounds and noun phrases Brainstorming
	8	Case study	Zumo - creating a global brand: Reposition a sports drink for the global market e-mail
3. Building relationships	9	Discussion Vocabulary	Discuss business relationships and do a quiz Describing relations
	10	Listening Reading	Relationships in a global market AIG knows everyone
	11	Language review Skills Role play	Multi-word verbs Networking …
	12	Case study Writing	Getting to know you: Discuss ways to promote customer loyalty Sales letter
4. Success	13	Discussion Listening Role play	Define success A successful business Sole brothers: Comparing similarities and differences between two companies
	14	Reading Language review	Steve jobs Present and past tenses
	15	Vocabulary Skills	Prefixes Negotiating
	16	Case study Writing	Camden FC: Negotiate a sponsorship deal for a football team Release letter
5. Money	17	Discussion Skills	Do a quiz and discuss attitudes to money Dealing with figures
	18	Vocabulary Listening Reading 1	Financial terms Raising business capital Reporting financial success
	19	Reading 2 Language review	Reporting financial success Describing terms
	20	Case study Writing	Angel Investments: Choose a company to invest in e-mail
6. Advertising	21	Discussing Vocabulary	Discuss authentic advertisements,? bad and good advertising Advertising media and? methods
	22	Reading Listening	Successful advertising Planning advertising campaigns
	23	Language review Skills	Articles Starting presentations
	24	Case study Writing	Focus Advertising: Create and present advertising campaign summary
7. Cultures	25	Discussion Listening	Discuss importance of cultural awareness in business Cultural awareness
	26	Vocabulary Reading	Idioms Cultural advice
	27	Language review Skills	Advice, obligation and necessity Social English
	28	Case study Writing Listening	Visitors from China: Plan a visit by a Chinese manufacturer e-mail
REVISION	29	Units 1-7
8. Employment	30	Discussion Vocabulary	Choose the most important qualities for getting a job Describe best and worse experiences at work The recruitment process
	31	Reading Listening	Retaining good staff Headhunting
	32	Language review Skills	Indirect questions and statements Managing meetings
	33	Case study Writing	Slim gyms: Choose the best candidate for the job of General Manager letter
9. Trade	34	Discussion Vocabulary	Discuss ideas about globalization Free trade
	35	Reading Discussion	Fair trade …
	36	Language review Listening Skills 1	Conditions Negotiating techniques Negotiating
	37	Skills 2 Case study	Negotiating Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer e-mail
10.Quality	38	Discussing Vocabulary	Discuss ideas of quality Quality control and customer service
	39	Reading Listening	Old-fashioned quality Quality management
	40	Language review Skills Role play	Gerund and infinitives Telephone complaints Production Manager’s call to supplier
	41	Case study Writing	Brookfield Airport: Work out an action plan following complaints from passengers report
11. Ethics	42	Discussion Vocabulary	Discuss questions of ethics at work Rank a list of unethical activities Honesty and dishonesty
	43	Reading Listening	Responsible business The co-operative Bank
	44	Language review Skills Role play	Narrative sentences Problem-solving Hold a meeting to consider how to solve a problem
	45	Case study Writing	Profit or principle? Decide if a manager has acted unethically and what action to take letter
12. Leadership	46	Discussion Vocabulary Listening	Discuss the qualities of good leadership Adjectives of character Leadership qualities
	47	Reading 1 Language review	The founder of Ikea Relative clauses
	48	Reading 2 Skills Role play	Leader turns Porsche around Decision-making Hold a meeting to decide how to cut cost
	49	Case study Writing	Orbit Records: Discuss ideas to save a failing music retailer e-mail
13. Innovation	50	Discussion Vocabulary	Talk about innovations in your daily life and in the twentieth century Describing innovations
	51	Reading Language review	Innovations at Procter and Gamble Passives
	52	Listening Skills	Presentation techniques Presenting
	53	Case study Writing	Style in everything: Prepare a product presentation for a competition short article or art release
14. Competition	54	Discussing Vocabulary	Do a quiz on how competitive you are Competition idioms
	55	Reading Listening	Loosing competitive edge Staying competitive
	56	Language review Skills Role play	Modals of probability Negotiating The negotiation between a shop owner and a chocolate manufacturer
	57	Case study Writing	Beverly watches: Choose the best supplier e-mail
REVISION	58	Units 8-14

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