Market Leader Intermediate level это третий уровень пятиуровневой серии для бизнесменов и студентов изучающих бизнес. Учебное пособие основано на обширных медиа ресурсах "Файнэншл таймс" и других источниках, предлагающих высоко авторитетный и гибкий спектр материалов для изучающих бизнес английский во всем мире. Следуя за Market Leader Intermediate level, это учебное пособие предоставляет студентам профессиональные навыки общения необходимые для широкого спектра бизнес ситуаций, таких как участие в собраниях, общение по телефону, ведение переговоров и общение в коллективе.
Учебное пособие включает 16 частей (юнитов) и основывается на темах, которые интересны всем, кто вовлечен в международный бизнес.
Market Leader Intermediate отображает темы сегодняшнего бизнеса, и вопросы которые формируют бизнес среду – от «этики» до «лидерства» и «изменений».
Учебное пособие Market Leader использует истинные ресурсы и материалы деловой среды, такие как известная и уважаемая "Файнэншл таймс". Эти аутентичные материалы были адаптированы для студентов уровня ниже среднего. Использование аутентичных материалов означает, что студенты получают лучшие бизнес ресурсы и это помогает расширить их практический словарный запас и таким образом сформировать их языковую уверенность.
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| Часть/ Юнит № | Урок № | План урока | Тематика |
| 1. Brands | 1 | Discussion Vocabulary Listening |
Talk about your favourite brands. Brand management Why brands matter |
| 2 | Reading Language review |
Outsourcing production Present simple and present continuous |
|
| 3 | Discussion Skills Role play |
Two authentic product promotions Taking parts in meetings 1 Discussing the company’s problems |
|
| 4 | Case study. Role play Writing |
Caferoma: Solve the problem of a leading brand |
|
| 2. Travel | 5 | Discussion Vocabulary Listening |
Talk about your travel experience British and American English |
| 6 | Listening Reading |
A business traveller’s priorities Air rage |
|
| 7 | Language review Skills Role play |
Talking about the future Making arrangements on the telephone Telephone situations |
|
| 8 | Case study. Role play Writing |
Work, rest and play: Choose a suitable hotel for a seminar in France |
|
| 3. Organisation | 9 | Discussion Vocabulary |
Rank status symbols in order of importance Company structure |
| 10 | Reading Language review |
A successful organisation Noun combinations |
|
| 11 | Listening Skills |
Advising companies Socialising: introductions and networking |
|
| 12 | Case study. Role play Writing |
Auric Bank: Choose the best way to reorganise customer services report |
|
| 4.? Change | 13 | Discussion Reading |
Discuss attitudes to change in general and at work Change in retailing |
| 14 | Listening Vocabulary |
Managing change Describing change |
|
| 15 | Language review Skills |
Past simple and present perfect Taking part in meetings 2 Discussing two proposals for changes to company policy |
|
| 16 | Case study. Role play Writing |
Acquiring Metrot: Agree on at a company that has been taken over Action minutes |
|
| 5. Money | 17 | Discussion Skills |
Do a quiz and discuss attitudes to money Dealing with figures |
| 18 | Vocabulary Listening |
Financial terms Raising business capital |
|
| 19 | Reading Language review |
Reporting financial success Describing trends |
|
| 20 | Case study. Role play Writing |
Angel Investments: Choose a company o invest in |
|
| 6. Advertising | 21 | Discussion Listening Vocabulary |
Authentic advertisements. Good and bad advertisements Advertising media and methods |
| 22 | Reading Listening |
Successful advertising Planning advertising campaigns |
|
| 23 | Language review Skills |
Articles Starting presentation |
|
| 24 | Case study. Role play Writing |
Focus advertising: Create and present an advertising campaign Summary |
|
| 7. Cultures | 25 | Discussion Listening |
Discuss the importance of cultural awareness in business Cultural awareness |
| 26 | Vocabulary Reading |
Idioms Cultural advice |
|
| 27 | Language review Skills Role play |
Advice, obligation and necessity Social English |
|
| 28 | Case study. Role play Writing |
Visitors from China: Plan a visit by a Chinese manufacturer |
|
| REVISION | 29 | Units 1, 2, 3, 4, 5, 6, 7 | |
| 8. Employment | 30 | Discussion Vocabulary |
Choose the most important qualities for the getting a job The recruitment process |
| 31 | Reading Listening |
Retaining good staff Headhunting |
|
| 32 | Language review Skills Role play |
Indirect questions and statements Managing meetings |
|
| 33 | Case study. Role play Writting |
Slim Gyms: Choose the best candidate for the job of General Manager letter |
|
| 9. Trade | 34 | Discussion Vocabulary |
Discuss ideas about globalisation Free trade |
| 35 | Reading | Fair trade | |
| 36 | Language review Listening |
Conditions Negotiating techniques |
|
| 37 | Skills Case study. Role play Writing |
Negotiating Ashbury Guitar: Negotiate a deal with an overseas guitar manufacturer |
|
| 10. Quality | 38 | Discussion Vocabulary |
Discuss ideas of quality Quality control and customer service |
| 39 | Reading Listening |
Old-fashioned quality Quality management |
|
| 40 | Language review Skills Role play |
Gerunds and infinitives Telephone complaints Complaining on the telephone |
|
| 41 | Case study. Role play Writing |
Brookfield Airport: Work out an auction plan following complaints from passengers report |
|
| 11. Ethics | 42 | Discussion Vocabulary Discussion |
Discuss questions of ethics at work Rank a list of unethical activities Honesty and dishonesty A question of ethics |
| 43 | Reading Listening |
Responsible business The Co-operative Bank |
|
| 44 | Language review Skills Role play |
Narrative tenses Problem-solving Solving the problem |
|
| 45 | Case study. Role play Writing |
Profit or principles? Decide if a manager has acted unethically and what action to take letter |
|
| 12. Leadership | 46 | Discussion Vocabulary |
|
| 47 | Listening Reading |
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| 48 | Language review Skills |
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| 49 | Case study. Role play Wriing |
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| REVISION | 50 | Units 9, 10, 11, 12 |
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