Market Leader Advanced level это пятый уровень пятиуровневой серии для бизнесменов и студентов изучающих бизнес. Учебное пособие основано на? об??ирных медиа ресурсах ? ? "Файнэн??л таймс" и других источниках,? предлагающих? высоко авторитетный и гибкий спектр материалов для изучающих бизнес английский во всем мире. Следуя за? Market Leader Advanced level, это учебное пособие предоставляет студентам профессиональные навыки общения необходимые для ??ироко спектра бизнес ситуаций, таких как принятие ре??ений, проведение переговоров, установление (деловых) контактов, мозговая атака, стратегии проведения переговоров по телефону.
Учебное пособие включает 12 частей (юнитов)? и основывается на темах, которые интересны всем, кто вовлечен в международный бизнес.
Market Leader Advanced отображает темы сегодня??него бизнеса, и вопросы которые формируют бизнес среду – от «энергии» до «заключения сделок онлайн» и «управления проектами».
Учебное пособие Market Leader использует истинные ресурсы и материалы деловой среды, такие как известная и уважаемая "Файнэн??л таймс". ?ти аутентичные материалы были адаптированы для студентов уровня ниже среднего. ??спользование аутентичных материалов означает, что студенты получают луч??ие бизнес ресурсы и это помогает рас??ирить их практический словарный запас и таким образом сформировать их языковую уверенность.
| Часть/ Юнит № | Урок № | План урока | План урока |
| 1.Being international | 1 | Discussion Listening |
Public speaking ... |
| 2 | Reading Language review |
International presentations Business idioms |
|
| 3 | Business skills Writing |
Networking Replaying a formal invitation |
|
| 4 | Case study Writing |
Working for Logistaid Reply to formal invitation |
|
| 2.Training | 5 | Discussion Listening |
Consult interview … |
| 6 | Reading Language review |
Time to break out from campus Multiword verbs |
|
| 7 | Business skills Writing |
Telephone strategies: clarifying and confirming |
|
| 8 | Case study Writing |
Training at SmileCo |
|
| 3.Partnership | 9 | Discussion Listening |
A PPP debate … |
| 10 | Reading Language review |
Infrastructure: experience of the 1990s has put people off Depend prepositions The passive |
|
| 11 | Business skills Writing |
Negotiating: being vague and being precise Report writing: layout and structure |
|
| 12 | Case study Writing |
Konopnika Airport takes off Executive summary |
|
| Revision | 13 | Units 1,2,3 | |
| 4. Energy | 14 | Discussion Listening |
The future of natural gas … |
| 15 | Reading Language review |
A dream of a hydrogen economy Discourse devices: Linking expressions |
|
| 16 | Business skills Writing |
Problem-solving Proposal writing |
|
| 17 | Case study Writing |
Energy saving at Supersun report |
|
| 5.Employment trends | 18 | Discussing Listening |
The future of work … |
| 19 | Reading Language review |
India: call centres ring the changes Using inversion for emphasis |
|
| 20 | Business skills Writing |
Resolving conflict |
|
| 21 | Case study Writing |
Delaney: call-centre absenteeism? Internal e-mail |
|
| 6.Business ethics | 22 | Discussion Listening |
Business ethics and corporate social responsibility |
| 23 | Reading Language review |
Corporate responsibility without the waffle Multiword verbs |
|
| 24 | Business skills Writing |
Ethical problem-solving Managing meetings Action minutes |
|
| 25 | Case study Writing |
Stitch Wear clothing Action problems from a meeting |
|
| Revision | 26 | Units 4,5,6 | |
| 7.Finance and banking | 27 | Discussion Listening |
Changes in international banking … |
| 28 | Reading Language review |
Marconi repays ?669m of debt US Airways vows to rise again The language of trends |
|
| 29 | Business skills Writing |
Giving presentations Describing financial performance Introduction to a presentation |
|
| 30 | Case study Writing |
Cost-cutting at Erstaunliche Autos Summary of presentation |
|
| 8.Consultants | 31 | Discussion Listening |
Choosing a managing consultants … |
| 32 | Reading Language review |
Could it be you when they need an expert Negation using prefixes Conditionals |
|
| 33 | Business skills Writing |
Negotiating sales Terms and conditions |
|
| 34 | Case study Writing |
Mobi-net: it’s their call Summary of consultancy agreement |
|
| 9.Strategy | 35 | Discussion Listening |
Strategy and successful imitators … |
| 36 | Reading Language review |
Growth mode Idioms for giving examples |
|
| 37 | Business skills Writing |
Brainstorming and creativity Mission statements |
|
| 38 | Case study Writing |
The company makeover Report summarizing proposals |
|
| Revision | 39 | Units 7,8,9 | |
| 10.Doing business online | 40 | Discussion Listening |
Successes and failures in e-business … |
| 41 | Reading Language review |
Net gains on the shop front Cleft sentences |
|
| 42 | Business skills Writing |
Presentations: summarizing and dealing with questions Presenting information on a web-site |
|
| 43 | Case study Writing |
Improving the online experience Proposal of recommendations |
|
| 11.New business | 44 | Discussion Listening |
Everywoman : helping woman start their own business |
| 45 | Reading Language review |
The bruisers of the bandwagon Noun phrases |
|
| 46 | Business skills Writing |
Telephone strategies Chasing payment A letter chasing payment |
|
| 47 | Case study Writing |
Copisistem: the next step Job advert |
|
| 12.Project management | 48 | Discussion Listening |
Talking to two project managers … |
| 49 | Reading Language review |
Not enough good project manager? Cohesion |
|
| 50 | Business skills Writing |
Teleconferencing Briefing multinational teams |
|
| 51 | Case study Writing |
Leatty Shanghai: a construction project Assessment report |
|
| Revision | 52 | Units 10,11,12 |
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